Top ICO Marketing Company In India

When a business releases its new product in a market, what does it do to attract more audience?

It promotes the product on different platforms, it’s a part of marketing. Same way, when a company wants to introduce a new cryptocurrency in the market, they prefer the option of Initial Coin Offering or ICO.

Since 2009, thousands of cryptocurrencies have been introduced in the market, and now to launch a new cryptocurrency, the business obviously needs a new marketing strategy which could make their digital asset appear more unique and effective in the market.

ICO is an unregulated method of raising funds for cryptocurrency projects. This process is almost similar to IPO, which allows investors to buy shares of a company.

In order to raise funds via ICO, the cryptocurrency projects sell a part of their tokens to early investors in exchange for Bitcoin or legal tender.

Although ICO is a new venture, it has been growing very fast in the market, that is because every now and then new crypto is being invented.

In 2019, the startups raised over $14 billion through this method. According to a report, since the time ICO has been introduced into the market, it is performing well.

However, not all coins in the market share the same trajectory, some of them lost their value, over time.

A report published by the TUM School of Management informed that in July 2020, around 65 percent of the tokens lost their value in the market. This indicates the necessity to introduce a better ICO marketing strategy for promoting initial coins offerings. Without a solid strategy for marketing, it would be challenging for the projects to prove their legitimacy and authenticity to the audiences.

After the Supreme Court of India revoked the blanket ban imposed on cryptocurrency trading, the cryptocurrency industry suddenly started growing in the country. In just two years, several new startups were opened that offered crypto-related services in India.

With growing startups, the need for ICO Marketing Companies also started to increase in India.

The agency uses different strategies to help the business raise funds.

The strategy is as follow:

• Whitepaper- Prepare a detailed and result-driven whitepaper to create hype for your ICO project. Things to be included in the whitepaper are:

(i) Project idea

(ii) Impressive credentials of the team

(iii) Total capital amount that project needs

(iv) Potential ROI for investors

(v) Token distribution

(vi) Corporate social responsibilities

(vii) How the business will prevent the illegal activities

(viii) Token design with visual elements

• Create A Website- In order to create a buzz among the audience, it is important to create a great website. The website acts as a foundation for your ICO marketing strategy. It should be a short version of the whitepaper, which should have an attractive layout, also should include SEO-friendly elements.
• Airdrop Campaign- Through an airdrop campaign, it is very easy to create buzz among the audience, as it encourages the users to learn more about cryptocurrencies.
• Press Releases- Create public relations outreach by publishing a press release. There are several websites are that publishes press release for promoting a company’s product.
• SEO- Search Engine Optimization is the backbone of marketing. It helps you to optimize your website, increase organic traffic.

If you are looking for the best ICO Marketing Company in India, contact Vegavid Technology. We are happy to help you.