What is ICO Marketing And Its Strategies?

Blockchain, Cryptocurrencies and NFTs have been gaining a lot of popularity in the market, for the past few years. These new developments have become a new frontier for the Internet of Things (IoT). But have you ever thought about, how these projects started gaining so much recognition around the world? Some of you might say, it’s because of the advertisement, which is true but to some extent.

Advertisements drive people’s attention towards blockchain and crypto-related projects, but it is not considered to be the most important tool for the same. This is because, to date, the advertisements related to digital assets and blockchain technology are not mainstream. Therefore, it could be said that the success of these projects mainly depends on the funding they receive from the investors. Several entrepreneurs use this method of crowdfunding to popularize their projects in the market.

The entrepreneurs launch Initial Coin Offering, which is popularly known as ICO, to kickstart their project.

What is an ICO?

Initial Coin Offering or ICO is a way to raise capital in crypto as well as blockchain space. It is like an IPO (Initial Public Offering) but unlike IPO, ICO is not associated with many layers of regulations.

The ICO process is mainly used by startups to raise funds for the company. During this process, the company and the investors directly connect with each other and eliminate the intermediaries. The company sells its token to investors in order to raise funds in the form of cryptos or fiat currency.

The most important element during the ICO launch is ICO Marketing, as it helps the company to reach its targeted coin sale.

What is ICO Marketing?

ICO marketing refers to the promotion of an ICO on behalf of the cryptocurrency company holding the ICO with the aim to increase its limit to more potential investors and bring more leads to the sale event.

There are several ICO Marketing service providers that help crypto startups in increasing the token craze among individuals. They prepare a proper marketing strategy to attract more customers to the ICO sale events of a company.

The service providers also offer ICO creation and optimization services, which include the creation of whitepaper, website and more, to the companies.

The aim of ICO marketing is to promote the product of the companies in the best way possible and generate more leads for it.

Perks of choosing ICO Marketing Services:

• Attract global investors, so that they could purchase the listed token
• With the right set of marketing strategies, the companies could stay ahead of their competitors in the market.
• Pave the way converting audiences to investors.

ICO Marketing Services Strategies

In order to attract the right set of audience to the project, the company is required to follow an ICO Marketing Service strategy.

• Website Development- Website Development is considered to be the most important strategy, during marketing, as it leads ways for the company so that their project immediately attracts the audience.
• PR Marketing- Publish a press release about the project to build a brand image among the audience.
• Social Media Marketing- In today’s time, almost everyone uses social media, companies could find a plethora of active users there, so if, they collaborate with social media channels for promoting their project, it actually would be beneficial.
• Influencer Marketing- It’s an informal way of ICO marketing. The companies merge with suitable influencers for the promotion.
• Video Marketing- It’s a part of a digital marketing service, which paves the way for creating awareness about the project.

Apart from this, the ICO Marketing Service Providers uses other methodologies like community marketing, e-mail marketing, display advertisement and ICO listing.